Simply Entitled

When deciding which magazine I wanted to review for today's post, I felt like I wanted something that would be different. I wanted something that would not be filled with tons of ads. I wanted something that would be extremely specific, yet unobtrusively unique. I stumbled upon the magazine you see here to the right amongst my ever growing magazine collection. It's simply entitled "BMW Magazine."

Now, obviously most everything in here is extremely biased writing. In a sense it's a magazine full of reasons why you should buy a BMW. Some may even call it a large advertisement in a strange way. There's information about the cars, the racing team, designers, merchandise, and even a piece on their sailing team.

However, contrary to what one may think, it's more than just one large smorgasbord of BMW propaganda.

Some of the writing you will read between the covers of this magazine will blow your mind. Vivid imagery, fluid transitions, and poetic descriptions are only a few of the many things that seem to bring these pages to life.

The quarterly publication is clearly aimed at BMW enthusiasts, but most everyone can benefit from reading merely a few of these pages... especially those who enjoy brilliant writing.

BMW Magazine is sent out free to its subscribers, and is mostly self-funded. However, unlike most magazines the advertising is done much differently. Today, most periodicals, quarterlies, and even weeklies are laden with full page advertisements - some with as much as 70%. I counted 13 ads in this 100 page quarterly. That's a mere 13%. BMW has obviously focused on this magazine as an advertising expense for the company, and doesn't want it peppered with countless other ads to take away from their show. From the readers viewpoint, the is most definitely a plus.