I stumbled upon this article the other day and couldn't help but chuckle to myself a little. If I had a nickle for ever chump that came along with ill-produced 'facts' predicting Apple's doom, well, I wouldn't have to be doing this homework assignment right now 'cause I'd be rich. Why is it that when something becomes so big, triumphs all odds, and shatters all sales records ever to come out of the industry; people have to get up on their soapbox predicting imminent defeat?
With over 80% of the portable MP3 player market share, Apple's iPod isn't going to be 'losing its cool' anytime soon.
The article lists history of outdated portable music players including the Sony Walkman. We all know why the Walkman went the way of the recycle bin, because it played CASSETTE TAPES! So unless this genius thinks MP3 media is going to be replaced by some new miracle compressed audio format, other than AAC, then his basis for the entire article is pretty much unfounded.
The author writes, "Apple's signature pocket device with white earphones may simply have become too common to be cool." That's the worst logic I've ever heard in my life. The very reason the iPod is as commonplace as it is today is partially because of its cool factor.
He predicts sales falling at an unprecedented rate. Sure they were falling, it had been nearly six months since Apple had updated the iPod product line. This is a simple business model that elementary school students should be able to understand... How this guy is writing a news article with such frail supporting information is beyond me.
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